Some colors you may have uncovered
based on last night's reading:

1. Poppy
2. Coral
3. Rust
4. Brick
5. Rose
6. Mauve
7. Magenta
8. Fuschia
9. Pumpkin
10. Garnet
11. Lapis
12. Azure
13. Periwinkle
14. Slate
15. Navy
16. Midnight
17. Teal
18. Turquoise
19. Cornflower
20. Heather
21. Lime
22. Puce
23. Emerald
24. Kelly
25. Olive
26. Moss
27. Sea
28. Chartreuse
29. Seafoam
30. Sage
31. Mint
32. Charcoal
33. Ebony
34. Khaki
35. Gold
36. Silver
37. Bronze
38. Brass
39. Copper
40. Iron
41. Eggshell
42. Ecru
43. Bone
44. Beige
45. Greige
46. Tan
47. Taupe
48. Chocolate
49. Blond
50. Honey
51. Ivory
52. Buff
53. Lemon
54. Cream
55. Burgundy
56. Peach
57. Hazel
58. Plum
59. Purple
60. Yellow
61. Red
62. Green
63. Blue
64. Orange
65. Cyan
66. Black
67. Brown
68. Amber
69. Burgundy
70. Umber
71. Sienna
72. Lavender
73. Lilac
74. Pigeon?




Josef Albers (1888-1976)

 

Vector drawing in the style of Albers

 

Color Test

 

FGA, 1968

I-SF, 1970

Never Before, 1976


How much is color a part of
conditioning process?



















(Fast food conclusions with research assistance from Art 423 Student Israel Laveaga)

What do colors really mean?
What do they suggest?

www.brandsoftheworld.com

- - - - - - -

Concept Driven Color

As we have seen in any number of cases, interior design
is particularly affected by "romanticized" notions of color
(think about how many different types of "white" there are
for basic wall coverings), but there is a close connection
for us as graphic designers (and likewise in the first project).

Interface/Flor is a company that makes carpeted "tiles" which can
liven up your apartment, but more interesting is to see the concept
behind their color groupings/naming -- for instance:

House Pet™
THE LOOK : Whiskery and soft like wire-haired terrier.
Colorways from frisky to sophisticated.

THE FEEL : Think faux mohair.


Keep this concept-driven approach in mind as we head into
the first project!

 

In-Class Production
(time pending)

 

 

 

Homework:

Bring in a design which somehow challenges our expectations
or sets up a "new" outlook.

Think about design as telling a story -- at first we are going
down one road, later we discover that we are going down a
totally different road!

In other words, instead of relying on things we "already know" the design
you bring in shows us something new; it plays with our expectations
perhaps showing something different about something we thought
that we knew...

Here is another example:

The example here is from Tortoise's 1998 album "TNT." If you consider the date, this came out right around the time CD burners were becoming widespread. The actual design has the initial look of being a crude drawing on some hand-made, hand-copied (or pirated) CD, yet this is actually a printed piece designed to emulate that effect. Thus we are taken down one road (low-tech pirate CD), when in fact the CD itself is impeccably mixed and mastered and wholly original. Final result -- expectations challenged, and an intriguing narrative diversion! (Many bands have since copied this concept).